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03 — Showcase

Seventeen titles, labelled by what they actually prove

Each item states its provenance, the capability it demonstrates, the input it was given, and the business question it answers. Videos open in a new tab in their original player; nothing is re-encoded or re-hosted here.

On attribution. Three of these films were published by BMW, not by ByteDance, and the source does not disclose which model produced them. They are here as quality references and are labelled as such. The failure case (title 09) is kept on purpose: a showcase that only shows wins is not evidence.

17 of 17 titles

01 Market reference Character & object consistency

AI Li Xiang — digital-human short

Not disclosed · Likeness and dialogue in a single pass

The piece that set the market expectation for founder-led AIGC film in China.

02 Case production Automotive & product marketing

Mid-Autumn greeting — Part I

Seedance 2.0 (per production screenshots) · Brand greeting film, character in a lit interior

Shows a seasonal brand film produced inside a normal campaign window.

03 Case production Automotive & product marketing

Mid-Autumn greeting — Part II

Seedance 2.0 (per production screenshots) · Continuation of the same scene and cast

Two-part delivery from one reference pack: the reuse case, not the model case.

04 Brand-published reference Cinematic quality

BMW iX3 — Electric Range

Not disclosed by source · Automotive hero film, exterior and range narrative

The brand's own bar for a launch-grade automotive film.

05 Brand-published reference Cinematic quality

BMW Intelligence — A Film Series

Not disclosed by source · Series title design, multiple shots, one visual world

Shows what 'series consistency' has to look like when a brand does it.

06 Brand-published reference Editing & iteration

BMW Intelligence — Sequel

Not disclosed by source · Narrative continuation across two releases

A sequel is a continuity test, not a second campaign.

07 Case production Cinematic quality

Flame red BMW in a German town — original cut

Seedance (Jimeng, Sep 2026) · Dusk automotive film, reflective bodywork, asphalt realism

The reference bar for this programme: a 25–30 s automotive mood film.

08 Case production Creative control

TOGG re-skin — Istanbul

Seedance (Jimeng, Sep 2026) · Market re-skin: vehicle, plate and setting swapped

One creative taken to a second market with a different vehicle and street.

09 Case production Character & object consistency

Tailgate badge — before

Seedance (Jimeng, Sep 2026) · The failure case: embossed badge text renders as 'iX350L'

Proof that continuity fails on small, brand-critical detail — and why references matter.

10 Case production Character & object consistency

Tailgate badge — after

Seedance (Jimeng, Sep 2026) · Region-level repair of one badge, rest of the take untouched

The commercial argument for precision revision: one inset fixed, no re-shoot.

11 Case production Multimodal creation

Vehicle reference only — baseline

Seedance (Jimeng, 2026-09-11) · Single image reference, no character or camera guidance

Shows what one reference buys you: the object, not the performance.

12 Case production Multimodal creation

3D model reference — 25 s

Seedance (Jimeng, 2026-09-11) · CG model as motion and geometry reference

Engineering-owned geometry becomes a creative input.

13 Case production Creative control

Camera-path reference

Seedance (Jimeng, 2026-09-11) · Camera move supplied as a reference clip

Camera language as input, not as a sentence in a prompt.

14 Case production Editing & iteration

Iteration I

Seedance (Jimeng, 2026-09-11) · First pass against the reference pack

Iteration is the unit of work, not generation.

15 Case production Editing & iteration

Iteration II

Seedance (Jimeng, 2026-09-11) · Second pass, human feedback folded back in

Where a creative director actually spends time.

16 Case production Multimodal creation

Simplified proxy model — tracking shot

Seedance (Jimeng, 2026-09-11) · Low-detail proxy used as a spatial reference

A cheap proxy beats an expensive photoreal reference for blocking.

17 Case production Cinematic quality

Final cut

Seedance (Jimeng, 2026-09-11) · Delivered film after continuity repair and grading

The delivered asset, five working days after a 25-second brief.

Reading a card

Four fields, and one of them is always provisional

Provenance

Case production means it was made inside the programme this site documents. Brand-published means the brand released it. Market reference means it is context, not our work.

Model

Stated only where the source states it. For this programme that is the Seedance family, used through Jimeng in September 2026, with the version visible in the production screenshots.

Input

What the model was actually given. This is the field that predicts whether a result is repeatable.

Value

The commercial question it answers. If a title has no value line, it belongs in a portfolio, not in a showcase.

Case production

Made in this programme

Model attribution follows the production screenshots; where the version is ambiguous we say “Seedance (Jimeng)”.

Brand-published reference

Released by the brand

Included to set the quality bar. Not a ByteDance deliverable, and we do not claim the model behind it.

Market reference

Third-party context

Shown because it shaped market expectations, not because it demonstrates a capability of this stack.

Start here

Three ways to go deeper, none of them a sales call

If you have ten minutes, take the evidence register. If you have a campaign, take the pilot scope.

Explore the demonstrations

Seventeen titles, each labelled with provenance, input and the capability it demonstrates.

Open the showcase ↗

Discuss a use case

Bring a real brief — a launch, a localisation wave, a stack of end-cards — and we will cost it honestly.

Enterprise contact ↗

Request a PoC

Three weeks, a defined reference pack, and a scoring rubric agreed before the first generation.

Scope a pilot ↗